
Event Apparel
Shop the Official Jersey
We’ve partnered with Vie ƐƖ Kustom Apparel to create something special for our inaugural 2025 event: the official Irish Hills Gravel jersey. Crafted by the best in performance cycling and trusted by pros around the world.
The Colored Hills design is inspired by the rolling terrain and crisp fall palette of our course: bold climbs, quiet backroads, and Michigan grit. Across the front, you’ll spot the Irish phrase “Ceol na beatha foirfe” — “the perfect music of life.” A nod to the sounds that define a good ride: wind in the trees, gravel under your tires, and that steady rhythm that clears your head and fills your lungs.
This one’s made to ride hard and look sharp doing it.
Celebrate your ride through the Irish Hills with official merch. From classic tees to flat-rim hats and a cozy beanie, our branded collection is the perfect way to mark your success and carry the spirit of the gravel with you long after the ride.
Purchase your favorite items on the bottom of the registration page.
Shop Our Merch
T-Shirt - Green
Flat Rim Hat - Blue
T-Shirt - Sand
Flat Rim Hat - Camo
Beanie - Olive